HUGE is a understatement. With a repositioning, expanded services and new products a rebrand was needed again after just 2 years.
There are well over 350 rebranded items across multiple mediums not to mention various versions and over 400 franchisee personalisations as well as simultaneously updating the 35 page brand guidelines to match and configuring files for ongoing use. All delivered on time to the agreed plan.
Giving Pictogram sole control of a large rebrand like this and a close collaborative working relationship with the various stake holders delivers excellent consistent results.